Salons and spas

Remove fake and rule-breaking reviews from your salon or spa

Most salon reviews name a stylist, and most of those stay up. A review can come down when it breaks the platform’s policy: a former stylist or booth renter reviewing you, a stylist’s last name or face posted without consent, or a person who never sat in your chair. We file all your bad reviews. You pay for the ones that come down.

Send us the link

You see the price first
No subscription

14,200+

Items removed

1,000+

Businesses protected

The reviews a salon gets.

Reviews that name a stylist

Google’s Maps user-generated content policy treats a person’s full name, last name or face in a photo, posted without consent, as personal information. Most salons introduce staff by first name only, so “Jess was rude” names a person but shares nothing that policy protects. A review that adds her last name, her home address or claims about her sex life can be reported under Google’s Personal information or Harassment rules. If a stylist books clients under her full name, Google may treat her as a public-facing professional, and her name is allowed.

A stylist or booth renter leaves with clients

Google’s policy names “current or former employment” and “a contractual or consultory relationship” as a conflict of interest, so a review from a former stylist or a booth renter can be reported. Yelp’s guidelines also bar reviews of competitors in your industry, which a stylist who opens down the street now is. A client who really sat in your chair and followed the stylist is describing a real visit, and that review usually stays.

No-show and cancellation fee disputes

A person charged a no-show or late cancellation fee had a real dealing with you, so a review about the fee usually stays. If the same person describes a cut, color or treatment they never received, that review is not based on a real experience, which Google’s Fake engagement policy covers, and your booking records show it. Do not answer with a threat. The FTC’s Consumer Review Rule (16 CFR 465.7) bans unfounded legal threats and intimidation used to get a review removed, and the Consumer Review Fairness Act voids booking terms that bar or penalise reviews.

Photos of results and of the people in them

A client who posts a photo of their own hair, nails or skin is showing their own experience, and Google allows it. A photo whose subject is your stylist’s face, or another client in the next chair, falls under Google’s Personal information rule when it is posted without consent, and Yelp asks reviewers not to post close-up photos of other patrons without permission. Of the Google reviews we have removed with a stored copy, 13.1% carried photos (1,170 reviews, TrustReviews data, October 2026).

What one star is worth.

A salon’s income comes from clients who rebook, so a client lost to a bad review costs more than one visit. An illustrative example, not a measured result: a salon with 450 visits a month at an $85 average ticket takes in about $38,000 a month. A client who rebooks every six weeks comes in about eight times a year, so one lost new client costs about $680 a year.

What your rating costs a salon

Luca’s Harvard Business School study of independent Seattle restaurants on Yelp found that each extra star brought 5 to 9 percent more revenue. Your business may differ. Change the numbers to match yours.

Customers a monthAverage spend$Google rating

Lost each month at 4.4 instead of 4.7

$574 to $1,033

About $9,639 a year.

Send us the link

Estimate only. Luca, “Reviews, Reputation, and Revenue: The Case of Yelp.com”, Harvard Business School, 2016. The median rating across the 1,106 Google profiles we monitor is 4.75 (TrustReviews data, October 2026; these businesses came to a removal company, so they are not a random sample).

The sites your customers read.

Indeed company reviews

Glassdoor reviews

How removal works, in four steps.

one

Connect your Google profile

Connect your Google Business Profile in the TrustOS portal: search by name or paste a Google Maps link. Businesses with no public address can connect too. We read every review at once and show you each one rated 3 stars or less.

two

Choose what we file

Every 1-star review is selected by default; add 2 and 3 star reviews if you want, and choose how many removals you want. You see the price and accept the terms in the app before anything is filed. For other sites, send us the links in the chat and your account manager agrees the price with you.

three

We file, the platform decides

We screenshot each review, then our filing team files it with the platform under its own policy. The platform reads each one and decides. Some removals arrive months after filing, so we follow every filing to an outcome.

four

You pay for the ones that come down

A person checks every removal before we count it; our software never marks a review removed by itself. We email you the review and its before-removal screenshot, and we stop when the number of removals you asked for is reached.

We file all your bad reviews.

You pay for the ones that come down. On Google, you see the price and accept the terms in the app before anything is filed. For other sites, your account manager agrees the price with you first. No one can guarantee every review comes down, because the platform makes the final decision on each one.

Price first

You see it before anything is filed

No subscription

No monthly fee for removals

Monitoring included

Daily Google review alerts with your first removal

Salons and spas, an example.

Hair salon with eight chairs, Scottsdale

Two weeks after a senior colorist left to open her own studio, the salon got six one-star reviews in four days. Three named the owner and called her a thief, and none of the reviewers were in the salon’s booking system. The rating fell from 4.8 to 4.4.

We filed all six reviews with Google under its own policy, and Google removed all six. The rating went back to 4.8.

6 of 6

Reviews removed

Real Google reviews we’ve had removed.

Each one now reads “This review is no longer available.” Business names are blurred for privacy.

A Google review that now reads: This review is no longer available

Our clients, in their own words.

Screenshots of messages clients sent us. We keep every client’s work confidential.

Chat message from a client saying their Trustpilot score has climbed since the fake reviews stopped

Client message saying the team removed fake reviews that were dragging down their Trustpilot page

Chat where a client thanks the team for getting fake reviews off Trustpilot, with the score up from 3.2 to 4.7

Client message saying fake Trustpilot reviews that hurt their business were removed

Message from an online store owner whose fake Google reviews were cleared, marked successfully removed

Trustpilot rating before and after, 3.3 and 4.5 stars, with the client chat about the new score

Client messages saying a video was removed and the YouTube videos hurting their business no longer show

Client message about a fake Google review the team removed, marked successfully removed

Chat where a client says their fake Trustpilot reviews are gone and the score went from 3.5 to 4.5

Chat where a client thanks the team for removing unfair reviews

Client message saying fake guest reviews on Airbnb were removed, marked successfully removed

Chat where a client thanks the team for removing irrelevant Trustpilot reviews, with the score up from 4.0 to 4.7

Client message saying a two-year-old Reddit thread about their company was removed, marked successfully removed

Chat where a client thanks the team for sorting out fake Trustpilot reviews from competitors

Message from a salon owner whose two fake Google reviews were removed, marked successfully removed

Client message saying their Trustpilot score rose above 4 and their support team gets fewer questions

Questions from salons and spas

A client hated their color and left one star. Can that come down?

Usually not. A real client describing their own visit is a real experience under Google’s and Yelp’s rules, even when the review is harsh, and the platform decides. A calm public reply that offers a fix is the better answer.

We are a med spa. Can our reply to a bad review break HIPAA?

Yes, if your med spa is a HIPAA covered entity. Under 45 CFR 160.103, a health care provider is covered when it sends health information electronically in a standard transaction, such as an insurance claim. A covered provider whose reply confirms that the reviewer was a patient, or names a treatment, can disclose protected health information. Reply without confirming the person was a client, and ask your own counsel whether HIPAA applies to you. Our medical practices page covers HIPAA and review replies in more detail.

What about reviews on booking apps and Instagram?

Booking apps run their own review systems, with their own rules. Fresha, for example, invites a review after each completed appointment, and its help page says only the client can delete it and the review stays even if the appointment is refunded. Use the app’s own report option for those. Instagram has no star reviews: a complaint is a comment, which you can delete on your own post, or a post on another account, which you report to Instagram. We file on Google and the other platforms listed on this page.

Our old reviews complain about a stylist who left years ago. Can they come down?

Only if they break the platform’s policy. A review about a stylist who has since left still describes a real visit, so it usually stays. Age alone does not stop a filing: 1 in 3 of the Google reviews we have removed was more than a year old when we filed it, and the oldest was posted in 2013. Newer reviews come down more easily than old ones, so file a new review early.

Will the reviewer or my stylist find out?

The reviewer may. Google’s help page says a contributor may be informed when their content is removed for a policy violation, and may be able to edit and repost it or appeal. We never contact reviewers and never ask a platform who they are. Your staff only hear about it if you tell them.

What if nothing comes down?

You pay for the ones that come down. The platform decides on each review, and a review it keeps up shows as Could not be removed in your TrustOS portal.

What if nothing comes down?