HHS has fined or settled with three dental practices over replies
Remove fake Google reviews for plumbers, roofers and HVAC
Connect your Google Business Profile in the TrustOS portal, including a service-area profile with no public address. We show you every review rated 3 stars or less. We file all your bad reviews. You pay for the ones that come down.
- You see the price first
- No subscription
The reviews a home service business gets.
A customer who disputes the quote
A homeowner who called for a price and did not hire you can still post a one-star about the price. That call is a real experience, so Google usually keeps the review. A review that describes work you never did, such as a failed install after a phone quote, does not accurately represent the business, and Google’s Fake engagement policy prohibits that.
A competitor in the same service area
Service areas overlap, so rival plumbers and roofers compete for the same homeowners. Google’s Rating manipulation rules count industry competitors as a conflict of interest, and its Fake engagement policy bars posting on a competitor’s place to hurt its reputation. Repeat attackers across businesses are rare: of 21,500 people who left a one- or two-star review on a profile we monitor, 12 did so on more than one client business.
Reviews meant for another company
Many metros have two or three companies with almost the same name, and a service-area profile shows no street address to check. A homeowner who hired one “Valley Heating” can review another. Google’s Fake engagement policy covers content that does not accurately represent the place. In 2024 Google also removed more than 10,000 fake listings that impersonated locksmiths.
“Refund me or I post a review”
Some customers ask for a refund and threaten a one-star if they do not get it. Google’s policy bars a business from offering payment, discounts or free services in exchange for removing a negative review, so a refund traded for a deletion breaks Google’s rules too. When strangers post a run of one-star reviews and then demand money, Google has a separate extortion report form, added in November 2025.
What one star is worth.
Your Google reviews count twice: in the map results and in Local Services Ads, which Google ranks partly on star rating and number of reviews. Across 306,017 reviews on 1,106 Google profiles we monitor (TrustReviews data, October 2026; businesses that came to a removal company, not a random sample), the median profile had 121 reviews, a 4.75 average and 5 one-star reviews. On that profile, 4 one-star reviews pull the average down from 4.88 to 4.75. An illustrative example, not a measured result: an HVAC company that books 90 jobs a month at $600 each and loses 1 job in 10 to a better-rated rival loses $5,400 a month, or $64,800 a year.
What your rating costs a home service business
Luca’s Harvard Business School study of independent Seattle restaurants on Yelp found that each extra star brought 5 to 9 percent more revenue. Your business may differ. Change the numbers to match yours.
Estimate only. Luca, “Reviews, Reputation, and Revenue: The Case of Yelp.com”, Harvard Business School, 2016. The median rating across the 1,106 Google profiles we monitor is 4.75 (TrustReviews data, October 2026; these businesses came to a removal company, so they are not a random sample).
The sites your customers read.
How removal works, in four steps.
Connect your Google Business Profile in the TrustOS portal: search by name or paste a Google Maps link. Businesses with no public address can connect too. We read every review at once and show you each one rated 3 stars or less.
Every 1-star review is selected by default; add 2 and 3 star reviews if you want, and choose how many removals you want. You see the price and accept the terms in the app before anything is filed. For other sites, send us the links in the chat and your account manager agrees the price with you.
We screenshot each review, then our filing team files it with the platform under its own policy. The platform reads each one and decides. Some removals arrive months after filing, so we follow every filing to an outcome.
A person checks every removal before we count it; our software never marks a review removed by itself. We email you the review and its before-removal screenshot, and we stop when the number of removals you asked for is reached.
We file all your bad reviews.
You pay for the ones that come down. On Google, you see the price and accept the terms in the app before anything is filed. For other sites, your account manager agrees the price with you first. No one can guarantee every review comes down, because the platform makes the final decision on each one.
Home services, an example.
Four one-star reviews arrived in two weeks during the summer rush. Two came from a former technician and his brother. Two described a furnace install done by a company with a similar name. The rating fell from 4.7 to 4.4.
The owner chose all four reviews in the TrustOS portal, and we filed each one with Google under its policy. Google counts current or former employment as a conflict of interest, and the other two described a job this company never did. Google removed all four, and the rating returned to 4.7.
Real Google reviews we’ve had removed.
Each one now reads “This review is no longer available.” Business names are blurred for privacy.












Our clients, in their own words.
Screenshots of messages clients sent us. We keep every client’s work confidential.
























Questions from home services
Can I remove a fake Google review if my business has no public address?
Yes. Google tells a service-area business, such as a plumber who works from home, to hide its address, and the review rules are the same for those profiles. You connect the profile in the TrustOS portal by searching its name or pasting its Google Maps link. We file the reviews you choose, and Google decides on each one.
Do Local Services Ads use my Google reviews?
Yes. Google’s Local Services help says customer reviews for Local Services Ads are managed through your Google Business Profile, and that star rating and number of reviews affect how your ad ranks. Your map listing and your ads draw on one set of reviews.
A homeowner only got a quote and left a one-star review. Can it come down?
It depends on what the review says, and Google decides. Google says it does not get involved in conflicts between businesses and customers, so a review about the price you quoted usually stays up. A review that claims a job you never did, or that was meant for another company, does not accurately represent your business. You choose in the TrustOS portal whether we file it.
A customer says “refund me or I post a bad review.” What should I do?
Keep every message, and do not trade a refund for a review. Google’s policy bars a business from offering payment, discounts or free services in exchange for removing a negative review. Do not reply with a legal threat you cannot back: the FTC Consumer Review Rule (16 CFR Part 465) bars unfounded legal threats used to get a review removed. If people you never served post one-star reviews and then demand money, report it on Google’s extortion form and do not pay.
How do Angi and Thumbtack handle reviews?
Angi does not allow anonymous reviews. A reviewer gives contact details and confirms they are not affiliated with or competing with the company, and Angi may hold a rating as pending while the customer and the pro are in a dispute. Thumbtack lets a pro upload up to 100 Google reviews to a Thumbtack profile and refresh them, so the reviews on your Google profile can appear there too.
What if nothing comes down?
You pay for the ones that come down. The platform decides on each review, and a review it keeps up shows as Could not be removed in your TrustOS portal.
What if nothing comes down?Guides on reviews and removal.
Sources
- Google: Maps user-generated content policy, prohibited and restricted content
- Google, Report inappropriate reviews on your Business Profile
- Google, Report negative review extortion scams on your Business Profile
- Google, Our latest fraud and scams advisory (6 November 2025)
- Google, Guidelines for representing your business on Google (service-area businesses)
- Google Local Services Help, Reviews and ratings on Local Services Ads
- Google Local Services Help, About ad rankings
- Google, New ways AI helps keep business information trustworthy (April 2025)
- FTC, The Consumer Reviews and Testimonials Rule: Questions and Answers
- Angi, Frequently asked questions
- Thumbtack Community, Refresh your Google reviews anytime (staff post, November 2025)
Other businesses we work with.
Pile-ons after a viral post or the news
The final bill was higher than the estimate
Your reply can disclose more than the review did
Reviews from the other side of a case
Reviews that name a stylist
Tenants reviewing a property manager over a deposit or eviction
Guests who threaten a review for a refund
Send us the review that is hurting you.
Paste the link to your Google profile, or to the review or post, and we will tell you how to get started.
Send us the linkAsk a question or paste a link. We reply Monday to Friday, 9am to 5pm ET.
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