Privacy Policy
Last updated: September 7, 2026
1. Who we are
ECOM GEN LLC, trading as TrustReviews, is responsible for the information described in this notice. TrustOS is a TrustReviews product and is covered by this notice. Our address is 1507 Lampman Ct, Cheyenne, WY 82007-3341, United States. This notice covers our websites, customer accounts, review services, checkout, support, communications, and AI assistants. It does not cover employee records or a third party's independent services.
This notice explains data use; it is not a request for blanket consent. Contract acceptance, service-message delivery, and optional marketing or tracking permissions have different purposes.
2. What we collect and where it comes from
Account information: names, contact details, business and listing information, account identifiers, roles, preferences, and connected-account information provided by you, authorized users, or connected services.
Review and case information: public review text, reviewer profile information, ratings, URLs, screenshots, submitted evidence, instructions, case activity, and outcome records. Sources include you, public platforms such as Google, and review-data providers. Public reviews can contain information about people who have no account with us.
Agreement and payment information: the accepted terms and version, acceptance timestamp, account and user identity, IP address and browser information, order scope, currency, prices, tax, charge limits, included benefits, and subscription details. We also keep invoices, payment status, limited payment-method details, refunds, disputes, and cancellation or stop requests. Payment providers process card details in their secure payment fields.
Communications and AI information: support messages, email and phone-message records, delivery events, prompts, responses, conversation history, and account or review context supplied to an assistant.
Device and usage information: IP address, browser and device details, pages and features used, referral and campaign data, timestamps, cookies or storage identifiers, and error diagnostics.
3. Why we use information
We use information to create and secure accounts, monitor reviews, carry out authorized work, verify outcomes, operate AI features, provide support, and administer subscriptions and payments. We use agreement records to demonstrate what was accepted, enforce the agreed scope and charge limits, send confirmation copies, and investigate billing or cancellation disputes.
We also use information to detect abuse, diagnose errors, measure service performance and marketing, send permitted communications, and meet legal, accounting, tax, and recordkeeping duties.
Where a legal basis is required, we rely on contract for services requested by an individual contracting with us; legitimate interests for business-contact administration, security, service operation, and establishing or defending claims; legal obligations for required records and disclosures; and consent for processing that requires it. These interests remain subject to applicable rights and balancing requirements. We do not use legitimate interests to bypass consent required for advertising tracking.
Without necessary account, authorization, or payment information, we cannot provide the related service. Public review information is used to assess and manage the requested case, not because the reviewer accepted our customer contract.
4. Who receives information
Recipients include payment providers; hosting, database, storage, and security providers; review-data and connected-platform providers; customer-support and messaging providers; analytics and advertising providers; and AI routing and model providers for assistant requests. We disclose information relevant to their role, including review evidence to the relevant platform when we submit a case, and delivery details to email or phone-message providers.
We may disclose records to professional advisers, authorities, or other parties where necessary to meet legal obligations, address fraud or abuse, or establish or defend rights. Information may transfer in a merger, reorganization, or sale, subject to applicable privacy requirements.
We do not sell personal information for money. Advertising disclosures can nevertheless qualify as sale, sharing, or targeted advertising under some laws. We do not sell phone numbers or messaging opt-in records or provide them to unrelated parties for their own marketing; delivery providers receive them to operate the messaging service.
5. Cookies, analytics, and advertising
Necessary technologies support login, security, preferences, and checkout. Depending on the website or app, we also use PostHog for analytics and Meta for advertising measurement and audience creation. These providers receive relevant device identifiers, IP addresses, page or feature activity, referral data, and conversion events. Matching advertising events can be sent from both the browser and server.
Some current surfaces load analytics or advertising technologies on page load. Acceptance of our service agreement is not consent to these technologies. Browser settings can block or delete cookies but do not necessarily stop server-side disclosures.
You can request an opt-out of covered sale, sharing, or targeted advertising using the contact below. Explain the account or browser information relevant to your request so we can identify the associated records. Your rights depend on applicable law; this notice does not waive any required consent or opt-out protection.
6. AI assistants
When you use an AI assistant, we send prompts and relevant conversation, account, or review context to the AI routing and model providers used for that request. We retain conversation records to provide the feature, support the account, and investigate issues. Avoid including sensitive information that is unnecessary for your request.
We do not use your submitted content to train our own general-purpose AI model. Provider handling is governed by the applicable provider terms and our arrangements with them. You can ask which providers handled a request. AI output can be wrong; review it before use. Chargeable actions require the separate authorization described in our Terms.
7. Agreements and service communications
We email the terms and commercial details accepted for an agreement or change, including the applicable recurring price or maximum authorized removal charge. We keep acceptance records, confirmation copies, and delivery information to document the agreement, provide support, and resolve disputes. Request a copy if you cannot find a confirmation.
We send account, billing, removal, security, and support messages. Phone-message permissions and marketing choices are separate from accepting an agreement. Use the available unsubscribe or STOP instructions, or contact support, to stop optional messages. Essential non-marketing notices can still be sent by email. Updating a preference does not erase records we need to demonstrate earlier consent or withdrawal.
8. Retention and security
We retain information for the purpose it serves, taking account of active service needs, outstanding cases and payments, statutory recordkeeping, dispute and limitation periods, fraud prevention, and backup cycles. Account closure does not immediately erase necessary agreement, payment, removal-evidence, security, or legal-claim records.
We delete or de-identify information when it is no longer needed and applicable law requires this. You can request deletion or information about retention for a specific category. We use administrative and technical safeguards appropriate to the information, but no system is completely secure. Protect your credentials and report suspected misuse promptly.
9. International processing
We operate in the United States and use service providers that can process information in other countries. This includes information from customers and reviewers in the United Kingdom, European Economic Area, Australia, and New Zealand. Protections can differ between countries.
Applicable transfer requirements still apply. Contact us for the recipient countries and transfer arrangements relevant to your information, including information about any applicable safeguards. Accepting our service agreement does not itself waive international-transfer protections.
10. Your rights and choices
Depending on applicable law, you can request access, correction, deletion, restriction, or a portable copy of information; object to processing; withdraw consent for future processing; opt out of covered sale, sharing, or targeted advertising; or appeal a denied request. Withdrawal does not undo earlier lawful processing. An authorized agent may act where law permits.
Send a request to the privacy contact below with enough detail to locate the account, transaction, review, or other record. We may verify identity and authority, and we respond within applicable legal deadlines. We explain a refusal where required and do not discriminate against you for exercising protected rights.
California residents have the applicable collection, access, correction, deletion, and sale or sharing opt-out rights where California privacy law applies to us. The information categories, sources, purposes, recipients, and retention criteria are described above. Contact us to exercise these rights or appeal our response.
You can complain to your local privacy regulator. This includes the ICO in the UK, your local supervisory authority in the EEA, the OAIC in Australia, and the Office of the Privacy Commissioner in New Zealand.
- Privacy requests: support@thetrustreviews.com
- UK Information Commissioner
- Australian privacy complaints
- New Zealand privacy complaints
11. Children
Our services are intended for business users aged 18 or older. We do not knowingly create accounts for children. Public reviews or customer evidence can refer to minors; do not submit unnecessary information about children. Contact us if you believe we hold information about a child that should be removed.
12. Changes and contact
We date revised notices and send email or in-product notice of material changes when we have your contact information. Where a new use requires consent, we ask for it before that use. Updating this notice does not replace any consent required by law.
This September 7, 2026 update brings every TrustReviews product, including TrustOS, into one notice and clarifies agreement evidence, confirmation emails, AI processing, tracking, and retention.
Contact ECOM GEN LLC at 1507 Lampman Ct, Cheyenne, WY 82007-3341, United States. We investigate privacy complaints and respond within applicable legal deadlines.