HHS has fined or settled with three dental practices over replies
Remove negative Google reviews from your law firm
Opposing parties, people you never represented and former staff post reviews that Rule 1.6 stops you from answering with the facts. We file the reviews you choose with Google under its own policy. Google decides each one, and you pay for the ones that come down.
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The reviews a law firm gets.
Reviews from the other side of a case
A party who lost a custody, collection or eviction case, and sometimes their relatives, posts one-star reviews of the lawyer who opposed them. Posts from the other party in a legal matter are one of the patterns in the Google reviews we have removed. Avvo’s guidelines say it will not post a review of the attorney on the “other side” of a matter. Google has no rule written for lawyers and judges each review under its general policy, which bans “unsubstantiated allegations of unethical behavior or criminal wrongdoing”.
Rule 1.6 limits your reply
ABA Model Rule 1.6(a) bars a lawyer from revealing “information relating to the representation of a client”, and Wisconsin’s 2023 ethics opinion lists the client’s identity as protected. ABA Formal Opinion 496 (13 January 2021) says a negative online review alone does not meet the self-defense exception in Rule 1.6(b)(5). Most state bars that have ruled on the question agree.
Lawyers have been disciplined for their replies
In re Skinner (Georgia Supreme Court, 2014): a public reprimand for a reply that named a former divorce client, her employer, the fee and the county of filing. In re Tsamis (Illinois, 2014): a reprimand for an Avvo reply saying a former client was fired for assaulting a co-worker. People v. Isaac (Colorado, 2016): a six-month suspension for Google Plus replies that disclosed two former clients’ criminal charges and fees.
Former staff and a firm with a similar name
A former paralegal or associate posts as an unhappy client, or a review meant for another firm with a similar name lands on yours. Google counts “current or former employment” as a conflict of interest, and Yelp’s guidelines say people should not review their employer or competitors. A person you met for a consultation and declined to represent did have an experience with your firm, and that review usually stays up.
What one star is worth.
Most business owners can answer a bad review with their side of the story. On the Google profiles we monitor, owners reply to 45% of one-star reviews (TrustReviews data, 306,017 reviews on 1,106 profiles, October 2026; the profiles belong to businesses that came to a removal company, so they are not a random sample of Google). A lawyer’s reply carries a disciplinary risk the others do not. An illustrative example, not a measured result: using the 5 to 9 percent of revenue per star from Luca’s study below, a practice that signs 12 new matters a month at a $4,500 average fee and is rated 4.4 instead of 4.7 loses about $810 to $1,460 a month.
What your rating costs a law firm
Luca’s Harvard Business School study of independent Seattle restaurants on Yelp found that each extra star brought 5 to 9 percent more revenue. Your business may differ. Change the numbers to match yours.
Estimate only. Luca, “Reviews, Reputation, and Revenue: The Case of Yelp.com”, Harvard Business School, 2016. The median rating across the 1,106 Google profiles we monitor is 4.75 (TrustReviews data, October 2026; these businesses came to a removal company, so they are not a random sample).
The sites your customers read.
How removal works, in four steps.
Connect your Google Business Profile in the TrustOS portal: search by name or paste a Google Maps link. Businesses with no public address can connect too. We read every review at once and show you each one rated 3 stars or less.
Every 1-star review is selected by default; add 2 and 3 star reviews if you want, and choose how many removals you want. You see the price and accept the terms in the app before anything is filed. For other sites, send us the links in the chat and your account manager agrees the price with you.
We screenshot each review, then our filing team files it with the platform under its own policy. The platform reads each one and decides. Some removals arrive months after filing, so we follow every filing to an outcome.
A person checks every removal before we count it; our software never marks a review removed by itself. We email you the review and its before-removal screenshot, and we stop when the number of removals you asked for is reached.
We file all your bad reviews.
You pay for the ones that come down. On Google, you see the price and accept the terms in the app before anything is filed. For other sites, your account manager agrees the price with you first. No one can guarantee every review comes down, because the platform makes the final decision on each one.
Law firms, an example.
After a contested divorce, the opposing spouse and three of her relatives left four one-star reviews accusing the firm’s lead attorney of lying to the court. None of them had been clients. The firm could not reply with the facts without revealing its own client’s case, and its rating fell from 4.9 to 4.4.
We filed the four reviews with Google. Google removed all four, and the rating returned to 4.9.
Real Google reviews we’ve had removed.
Each one now reads “This review is no longer available.” Business names are blurred for privacy.












Our clients, in their own words.
Screenshots of messages clients sent us. We keep every client’s work confidential.
























Questions from law firms
Can a law firm remove a Google review left by the opposing party?
Sometimes. Google has no rule about opposing parties. It judges each review under its general policy: a review must be based on a real experience, a conflict of interest includes “professional or personal affiliations”, and an accusation of lying to the court or fraud without proof can be an “unsubstantiated allegation”. Naming the attorney is not a violation by itself, because Google’s Personal information rule exempts professionals who do business under their own names. You choose which reviews we file, and Google decides each one. Old reviews can be filed too: 1 in 3 of the Google reviews we have removed was over a year old when we filed it (TrustReviews data, 1,170 removed reviews, October 2026).
How can a lawyer respond to a bad review without breaking the ethics rules?
ABA Formal Opinion 496 says the best practice is often not to respond, because a reply draws more attention to the post. If you do reply, reveal nothing about the matter, including whether the person was your client. The opinion suggests inviting the person to contact you privately, or saying that professional considerations prevent a response, for example “Professional obligations do not allow me to respond as I would wish.” Wisconsin’s 2023 opinion adds that if the person was never your client, you may say so. Your own state’s rule governs. This is general information, not legal advice.
Can a lawyer contact the reviewer or threaten to sue?
Both carry risk. If the reviewer is a represented opposing party, Rule 4.2 bars you from discussing the matter with them without their lawyer’s consent, and Wisconsin’s 2023 opinion applies it to this case. The FTC Consumer Review Rule (16 CFR 465.7) bans using “an unfounded or groundless legal threat” or intimidation to get a review removed. Reporting a review to the platform under its own policy is not a threat. We do not contact reviewers, and we do not ask a platform who a reviewer is.
Can I get a review removed from Avvo?
Only through Avvo, and only if it breaks Avvo’s rules. Avvo is not one of the platforms on our site, so this answer describes Avvo’s own process. Its community guidelines (last updated 7 November 2025) say a review must describe your own experience with a lawyer you hired or consulted outside Avvo. Avvo will not post a review of the attorney on the “other side” of a matter or the one representing a spouse, or a review that accuses an attorney of a crime. It also says it does not verify or investigate reviews and does not take sides in factual disputes. To report a review that breaks these rules, use the contact form Avvo’s guidelines link to.
Do you need client files or case details to file a review?
No. You connect your Google Business Profile in the TrustOS portal, we show you every review rated 3 stars or less, and you choose which ones we file. The filing works from the public review, so do not send us client files or privileged details. A person checks every removal before we count it, and when a review comes down we email you the review and its before-removal screenshot.
What if nothing comes down?
You pay for the ones that come down. The platform decides on each review, and a review it keeps up shows as Could not be removed in your TrustOS portal.
What if nothing comes down?Guides on reviews and removal.
Sources
- ABA: New guidance for responses to online criticism (Formal Opinion 496, January 2021)
- State Bar of Wisconsin: Formal Ethics Opinion EF-23-01, Responding to Online Criticism
- Washington State Bar Association: Responding to negative online reviews
- In re Skinner, Supreme Court of Georgia (2014)
- ABA Journal: Lawyer who revealed client information in reply to an Avvo review is reprimanded (In re Tsamis, 2014)
- People v. Isaac, Colorado (2016)
- Avvo: Community Guidelines
- Google: Maps user-generated content policy, prohibited and restricted content
- Google: Report inappropriate reviews on your Business Profile
- Yelp: Content Guidelines
- 16 CFR 465.7, Review suppression
Other businesses we work with.
Pile-ons after a viral post or the news
A customer who disputes the quote
The final bill was higher than the estimate
Your reply can disclose more than the review did
Reviews that name a stylist
Tenants reviewing a property manager over a deposit or eviction
Guests who threaten a review for a refund
Send us the review that is hurting you.
Paste the link to your Google profile, or to the review or post, and we will tell you how to get started.
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