Hotels and hospitality

Remove fake hotel reviews from Google and Tripadvisor

For hotels, motels, B&Bs and short-stay hosts. We file the reviews you choose with Google and Tripadvisor under each platform’s own policy, and the platform decides each one. You pay for the ones that come down.

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14,200+
Items removed
1,000+
Businesses protected

The reviews a hotel gets.

Guests who threaten a review for a refund

A guest asks for a free night, an upgrade or a refund they are not owed, and says a one-star review follows if you refuse. Tripadvisor and Expedia both ban this threat by name. Google judges the review by what it says, not by the threat. Keep the messages.

Reviews from people who never stayed

Booking.com and Expedia take reviews only from guests who booked through them. Google and Tripadvisor do not require a booking, so a neighbor in a parking dispute or a person who confused you with the hotel next door can post one. Google removes content “not based on a real experience”. Tripadvisor will not post a review based only on a brief phone call, or from someone who only looked at the building.

Reviews about a booking site’s mistake

A third-party site sold a room you did not have or showed a rate you never offered, and the guest blames you. Tripadvisor lets guests mention booking companies, but removes a review that only disputes a stated policy, such as no refund on a cancellation. Google asks for content about the reviewer’s experience at that location. Outside hotels, the largest set of Google reviews we have removed for one business was for a travel and attractions company, and most of those reviews were about tickets bought through other sites.

Rival properties and former staff

Tripadvisor bars reviews from anyone who has ever worked at the property, friends and relatives of current staff, suppliers, and the owners or staff of a property of the same type in the same town or within 10 miles. Google counts current or former employment and industry competitors as a conflict of interest under its Rating manipulation rules. The platform has to see the link, such as the reviewer’s name or their other reviews.

What one star is worth.

Review scores move room rates. In a 2012 Cornell Center for Hospitality Research study of Travelocity bookings, a hotel whose review score rose by 1 point on a 5-point scale could raise its price by 11.2% and keep the same occupancy. An illustrative example, not a measured result: a 30-room property at a $160 average rate and 70% occupancy sells about 7,665 room nights, or about $1.23 million in rooms, a year. If the study’s figure held, a fall from 4.5 to 4.1 would cost it about 4.5% of its rate, or about $55,000 a year at the same occupancy.

What your rating costs a hotel

Luca’s Harvard Business School study of independent Seattle restaurants on Yelp found that each extra star brought 5 to 9 percent more revenue. Your business may differ. Change the numbers to match yours.

Lost each month at 4.3 instead of 4.7
$2,030 to $3,654
About $34,104 a year.
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Estimate only. Luca, “Reviews, Reputation, and Revenue: The Case of Yelp.com”, Harvard Business School, 2016. The median rating across the 1,106 Google profiles we monitor is 4.75 (TrustReviews data, October 2026; these businesses came to a removal company, so they are not a random sample).

How removal works, in four steps.

one
Connect your Google profile

Connect your Google Business Profile in the TrustOS portal: search by name or paste a Google Maps link. Businesses with no public address can connect too. We read every review at once and show you each one rated 3 stars or less.

two
Choose what we file

Every 1-star review is selected by default; add 2 and 3 star reviews if you want, and choose how many removals you want. You see the price and accept the terms in the app before anything is filed. For other sites, send us the links in the chat and your account manager agrees the price with you.

three
We file, the platform decides

We screenshot each review, then our filing team files it with the platform under its own policy. The platform reads each one and decides. Some removals arrive months after filing, so we follow every filing to an outcome.

four
You pay for the ones that come down

A person checks every removal before we count it; our software never marks a review removed by itself. We email you the review and its before-removal screenshot, and we stop when the number of removals you asked for is reached.

We file all your bad reviews.

You pay for the ones that come down. On Google, you see the price and accept the terms in the app before anything is filed. For other sites, your account manager agrees the price with you first. No one can guarantee every review comes down, because the platform makes the final decision on each one.

Price first
You see it before anything is filed
No subscription
No monthly fee for removals
Monitoring included
Daily Google review alerts with your first removal

Hotels and hospitality, an example.

Boutique hotel, Savannah

A guest asked for two nights refunded after checkout and was told no. Four one-star reviews then appeared on the hotel’s Google profile from accounts that had never reviewed anything, all describing the same stay. The rating fell from 4.7 to 4.4, and direct bookings slowed.

The owner selected the four reviews in the TrustOS portal, and our filing team filed each one with Google under its own policy. Google removed all four, and the rating returned to 4.7.

4.4 → 4.7
Google rating after removal

Real Google reviews we’ve had removed.

Each one now reads “This review is no longer available.” Business names are blurred for privacy.

A Google review that now reads: This review is no longer availableA Google review that now reads: This review is no longer availableA Google review that now reads: This review is no longer availableA Google review that now reads: This review is no longer availableA Google review that now reads: This review is no longer availableA Google review that now reads: This review is no longer available
A Google review that now reads: This review is no longer availableA Google review that now reads: This review is no longer availableA Google review that now reads: This review is no longer availableA Google review that now reads: This review is no longer availableA Google review that now reads: This review is no longer availableA Google review that now reads: This review is no longer available

Our clients, in their own words.

Screenshots of messages clients sent us. We keep every client’s work confidential.

Chat message from a client saying their Trustpilot score has climbed since the fake reviews stoppedClient message saying the team removed fake reviews that were dragging down their Trustpilot pageTrustpilot profile before and after: 4.2 stars from 245 reviews, then 4.8 stars from 635 reviewsTrustpilot profile that rose from 2.7 to 3.1 stars, with the client’s message about the progressChat where a client says the fake reviews competitors sent them were removed, beside their 4.3 star Trustpilot profileTrustpilot profile at 4.7 stars from 8,904 reviews, above a client’s thank-you messageChat where a client thanks the team for getting fake reviews off Trustpilot, with the score up from 3.2 to 4.7Trustpilot profile that went from 2.8 to 4.7 stars, with a client message about unfair reviews removedClient message saying fake Trustpilot reviews that hurt their business were removedMessage from an online store owner whose fake Google reviews were cleared, marked successfully removedTrustpilot rating before and after, 3.3 and 4.5 stars, with the client chat about the new scoreTrustpilot profile of a jewelry store at 4.9 stars from 413 reviews, with a note on its score going from 4.5 to 4.9
Message from an online brand owner whose one-star reviews, Reddit threads and niche-site posts were taken downClient messages saying a video was removed and the YouTube videos hurting their business no longer showClient message about a fake Google review the team removed, marked successfully removedClient message about a Trustpilot score that went from 2.8 to 4.8, beside the profile at 4.8 stars from 361 reviewsChat where a client says their fake Trustpilot reviews are gone and the score went from 3.5 to 4.5Chat where a client thanks the team for removing unfair reviewsClient message saying fake guest reviews on Airbnb were removed, marked successfully removedChat where a client thanks the team for removing irrelevant Trustpilot reviews, with the score up from 4.0 to 4.7Client message saying a two-year-old Reddit thread about their company was removed, marked successfully removedChat where a client thanks the team for sorting out fake Trustpilot reviews from competitorsMessage from a salon owner whose two fake Google reviews were removed, marked successfully removedClient message saying their Trustpilot score rose above 4 and their support team gets fewer questions

Questions from hotels and hospitality

Can you remove a Tripadvisor review of my hotel?

We can file it, and Tripadvisor decides. Its review guidelines bar reviews from anyone who has ever worked at the property, from owners or staff of a property of the same type in the same town or within 10 miles, reviews based only on a brief phone call, reviews posted more than a year after the stay, and reviews that only dispute a stated policy such as a non-refundable rate. A harsh review of a real stay usually stays up. We read connected Google profiles ourselves but not Tripadvisor listings, so send us the review links in the chat. Tripadvisor’s 2025 Transparency Report says it rejected or removed 2.7 million fraudulent reviews in 2024, and 54% of that fraud was businesses boosting their own ranking.

A guest threatened a bad review unless we refunded them. What can we do?

Keep every message that shows the demand, and do not pay to stop or remove the review. Tripadvisor calls a bad-faith demand for something of value, backed by a threat of a negative review, blackmail, and can ban the user. A guest who says they will review a real problem, such as a broken pipe, is not blackmail. Expedia’s guidelines say travelers may not threaten a review to get a refund or extra compensation. Google’s Maps policy has no rule that names a guest’s threat, so a review of a real stay is judged on what it says. Offering a refund for removal also breaks the rules: Google and Tripadvisor both ban incentives for removing a negative review.

What is hotel review extortion, and how do I report it?

Review extortion is a scam, not a guest complaint. Google describes it as a sudden increase in 1-star and 2-star reviews followed by someone demanding money, goods or services to remove them. Google has a form for Business Profile owners to report it, and says not to engage with or pay the people involved. In April 2026 Google said it can remove the fake content, pause new reviews on the profile and alert the owner. We do not contact reviewers, and you pay for the ones that come down.

Can a review about a booking site’s mistake be removed?

It depends on the platform. Tripadvisor lets guests mention travel agents, booking companies and online travel agencies, because travelers see them as partners of the hotel, so naming one is not a ground for removal. Tripadvisor does remove a review that only disputes a stated policy, such as no refund on a cancellation. Booking.com’s guidelines send complaints about Booking.com’s own service to its customer service team. Google asks for content based on the reviewer’s experience at that location, so a review only about a third-party site’s error can be filed as off-topic. Google decides. A review that describes the stay as well as the booking problem is a review of the stay.

How do Booking.com, Expedia and Vrbo handle reviews?

Each site moderates its own reviews. They are not among the platforms on our site, so this answer describes their own process. Booking.com and Expedia take reviews only from guests who booked through them: Booking.com within 3 months of checkout, Expedia within six months of the stay. Expedia removes a review that is fake, is for the wrong property, or where there is evidence the guest did not attempt the booking, and a property disputes a review through the review dispute form in its partner tools. Vrbo, part of Expedia, publishes host and guest reviews of a stay together, or after 14 days if only one side writes. Booking.com says anyone who spots a suspicious review can report it to its customer service team.

What if nothing comes down?

You pay for the ones that come down. The platform decides on each review, and a review it keeps up shows as Could not be removed in your TrustOS portal.

What if nothing comes down?

Other businesses we work with.

HHS has fined or settled with three dental practices over replies

4.4 → 4.7
Google rating after removal

Pile-ons after a viral post or the news

4.2 → 4.5
Google rating after the removals

A customer who disputes the quote

4.4 → 4.7
Rating after removal

The final bill was higher than the estimate

4.4 → 4.8
Rating after removal

Your reply can disclose more than the review did

4.4 → 4.8
Rating after removal

Reviews from the other side of a case

4.4 → 4.9
Google rating after removal

Tenants reviewing a property manager over a deposit or eviction

3.9 → 4.5
Office rating after removal
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